Google Chrome OS Challenging Microsoft

Posted: July 8th, 2009

Search engine giant Google have a new operating system in production called Google Chrome OS, for use on home PC’s and netbooks. This is a direct challenge to the leading market operating system Microsoft. The new Google Chrome OS will initially be used on small netbooks with the aim of being used on PC’s as well. Sales of the netbooks with Google Chrome OS is said to be on sale in 2010.

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Chrome OS was a direct extension to the Google Chrome browser and was announced to be launched just months before the launch of Microsoft’s new operating system, Windows 7.

So what makes Google Chrome OS stand out from Microsoft Windows? Google’s engineering director Linus Upson states that “We’re designing the OS to be fast and lightweight, to start up and get you on to the web in a few seconds…” He further adds on a blog written by Sundar Pichai that “the operating systems that browsers run on were designed in an era where there was no web”, making the new Google Chrome OS a project that attempts to rethink the way operating systems operate.

With that in mind, Google decided that the best way forward is to go back to basics in terms of the design, starting from the underlying security architecture. Instead of having to mess around with security updates, viruses and malware, users can simply use the new OS within seconds.
Despite the similarities, Chrome OS is not the same project as the Google Android, because the latter was designed for use on mobile phones, netbooks and set-top boxes. Chrome OS will be aimed for use on netbooks and eventually onto desktop computers.

The announcement will have a big impact on market leader Microsoft as it is the first time in years since a new competitive OS has been put on the market. For many years now Microsoft has been unbeaten and holds shares of up to 90%. “Google is coming at this fresh and, because it is based on a set of services that reside on the web, it is the first really post-web operating system, designed from the ground up, and reconceived for a web world,” says Rob Enderle of Enderle Group.

Whatever the outcome, the competition has been opened and Google is on the move to produce a system that will allow for active applications on web pages including their own applications, Google Docs and G-Mail. Experts are convinced that this move is Google’s intent on destroying Microsoft’s hold on the market by laying down a good strategy – whether or not they will be successful is another question altogether.

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One Response to “Google Chrome OS Challenging Microsoft”

  1. Kirstin Herwood says:

    Try and try, that is the key to success, giving up shouldn’t be included on our dictionary (i think).

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