Every year at the start of January the Ferrari Formula 1 and the Ducati MotoGP teams hold their annual product design launch parties deep within the hills of Madonna di Campiglio in Northern Italy. Unfortunately for Ducati, former World Champion Nicky Hayden made a slight blunder in the lead up to the event which has left the American more than a little embarrassed.
The event is seen as the perfect opportunity for the manufacturers to unveil their new weapon of choice for the season ahead, with a whole host of sports and news journalists from around the world attending to get the first shots of the new machinery. Unfortunately for Ducati in 2010 Nicky Hayden inadvertently jumped the gun and gave the world’s press a sneak peak at the product design advances made with the new machine a few days prior to the launch by posting images on his personal website.
Nicky has already apologises to the management at Ducati and claiming that he just got a bit excited about the whole ordeal. Hayden said: “When I saw the bike I took a picture on my phone. I should have known better, I was like a kid.”
The team has now unveiled the bike so hopefully Hayden’s embarrassment will be short lived and the American can concentrate on having a productive and prosperous 2010 alongside team mate and 2007 World Champion, Casey Stoner.
The new Ducati features a variation on the GP09 model with the firm opting to head down the route of a big bang engine more similar to competitors Yamaha. The new configuration should effectively give the riders better traction out of the corners. Will it work? Only time will tell. The new season kicks off in Qatar on the 11th April.