Sky Advance TV Product Design With 3D Service

Posted: January 27th, 2010

Sky has announced it has been testing new 3D television technology for use with football matches. The new product design concepts have been tested on a number of different kinds of sport, but football proved to be the most popular. The new technology should enable people to watch football on special 3D TVs in pubs and homes within the year.

The other sports tested by sky included boxing, golf, tennis, rugby and cricket. In order to watch the 3D services, customers will need a Sky HD box, a 3D TV and a pair of 3D glasses.

Sky also announced at the recent CES exhibition in Las Vegas that it was working on 3D content. Sky’s director of Product Design and TV Product Development, Brian Lenz, commented: “Our HD customers already have a 3D capable set-top box. By working together with set manufacturers, we want to provide a hassle free way for consumers to enjoy 3D TV.”

The BBC are also planning to broadcast sport in 3D, having recently announced that the 2012 Olympics will be broadcast in 3D.

At Applied Product Design we believe product design developments such as this fire the imagination of the public. We apply the same ambition and ‘can do’ attitude to our product design services. If you have a concept for a piece of product design, why not call us today and see how we can help make your plans a reality.

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3 Responses to “Sky Advance TV Product Design With 3D Service”

  1. roddy says:

    i wonder if it will be better for certain sports over others ? maybe boxing will work where football may not , at worst i cant wait to find out , hurry up 3dtv

  2. Guy 3dtv says:

    It’s going to be interesting to see how live 3D sport works.

    Focus could be an issue… people could get headaches if they don’t look at the part of the 3D image that’s in focus, and with the action changing rapidly in football, how can it be in 3D focus?

  3. Steve says:

    I’d also like to know just how just how deep that third dimension is, does it just give you a sense of depth or will you have things flying from out of the screen lol.

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