Samsung Sveta Pushes Refrigerator Product Design

Posted: June 14th, 2010

Inspired by the soft light of the northern and southern polar regions, Samsung Electronics bring you the Sveta RL52VE. It seeks to combine unique, sleek and Scandinavian-esque product design with the high electronics that Samsung have become known for.

The result is undeniably impressive – an appliance that seems to have the same aesthetic value as a piece of beautifully designed furniture. Combining the practical with the visually attractive is not always easy, but it seems that Samsung have done a good job here.

A key part of the design is the effect that the blue light has on those around the refrigerator; the designers sought to create a calming, energising feel to the fridge – something that such a humble kitchen appliance might not normally be associated with.

Here at Applied Product Design we also aim to combine aesthetics with functional design – something we have been doing for a very long a time and with substantial success. If you are developing an idea – or need help developing one – that you think fills a gap in the market, get in touch with us today to see how we can help.

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