iPhone 4: Thrilling Product Design, As Long As You Hold It Correctly

Posted: June 29th, 2010

The Apple iPhone 4 is with us, and it looks like Jobs and Co have done a remarkable job. For the uninitiated, yet another version might seem unnecessary. However, if we look under the bonnet of the new iPhone, we see that there are indeed some big changes. At 9mm wide, it is 25% thinner than the 3GS. It offers better resolution, a noise cancelling microphone, a front-facing camera (5MP) and the ability to record HD video (720 x 30fps) among several other features. When all things are considered, the new iPhone appears to be a very worthwhile piece of product design.

One controversy that has dogged the new offering from Apple, though, is the suggestion that if the set is held a certain way, the antenna is covered, preventing reception. This could be a major stumbling block for the corporation, but in response, it seems to have been working on a patch that will correct the issue.

Problems of this kind are not uncommon in the world of product development, but it does demonstrate just how important testing new products is. While it might seem expensive, in the long run, being thorough could save a great deal of money. Here at Applied Product design we work hard to ensure such issues with new products do not happen. If you have an idea for a product that you think there’s a market for, get in touch with us today to see how we can help realise it.

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