New Dragon’s Den Series Showcases Exciting UK Product Design

Posted: July 9th, 2010

As the new series of Dragon’s Den approaches, we are once again reminded of the huge number of people out there who are passionate about a myriad of different product ideas. From what we can garner, the new series (Wednesday 14th July, 21:00, BBC 2)  looks set to be the most explosive yet, with the Dragons all looking to get maximum value from the ideas they eventually invest in. Among the highlights are a Devon-based vineyard, and an innovative approach to re-designing the nation’s road signs.

Despite the economic challenges that face all business people, the Dragons know that the best way to keep ahead of the competition is to continually find new ideas that help to address specific problems –and make lots of money along the way. For any developed nation, it is of course paramount that it’s resident are as inventive as possible – and the new Dragon’s Den series looks set to demonstrate just how inventive the UK still is.

Last year Applied Product Design was lucky enough to help develop the Dry Ice product with Karen Coombes and Karen O’Neil. The invention aims to replicate the experience of ice skating – on dry land. The pair won £100,000 of funding from Theo Paphitis – who loved the concept. APD were involved with everything from the screws and fittings to protecting the intellectual property.

The success of the Dry Ice Blades demonstrates Applied Product Design’s consummate approach to design – as well as our long standing experience in developing ideas that people want to buy. Our strong connections with manufacturing facilities in China also mean we are able to help with long-term mass production, when ideas really take off.

If you have an innovative idea you think has the potential to fill a gap in the market, get in touch with us today, and see how we can bring your concept to life.

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