Infant Seat Product Design: Mothercare to Stock mamaRoo

Posted: July 27th, 2010

Until you see the 4Mums mamaRoo in the flesh, you’d be forgiven for thinking that infant seating was no more interetsing than a wooden high chair. But this looks like something you would see in a science fiction film, this new seat, however, is a reality. The seat has been designed to sway and move much like a parent would, with several different motions and five different nature sounds.

The new product has been available in the USA for a while already – with 300 retailers having taken on the seat. Now UK customers will be able to purchase the new seat too, retailing at £199 in Mothercare.

In order to be more attractive to UK buyers, the name was changed from 4moms mamaRoo to 4mums mamRoo. The seat looks set to be a popular product, having won several awards including The National Parenting Center’s Seal of Approval, 2010.

The seat represents a completely new approach to infant seating product design, ensuring the child has fun while the parent has more ‘me time’. Here at Applied Product Design we love ideas like this; innovation that makes life more enjoyable and easier.

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