Surviva Jak – Heat Reflective Product Design Featured on Dragon’s Den

Posted: August 24th, 2010

Surviva Jak - thrills festival goers at RocknessSome people might be skeptical about the benefits brought about by space exploration, but the Surviva Jak may go some way towards dispelling those feelings. The heat-reflective jacket has been developed to keep the body warm in all kinds of weathers – particularly aimed at those who might find themselves lost or stranded outdoors, such as hikers. The jacket recently appeared on BBC Dragon’s Den – the Roadtests.

The shiny, flashy nature of the Surviva Jak – due to the fact it is made of aluminium covered PET – raised a few eyebrows among festival goers at this year’s Rockness Festival, where the BBC took the Jak. The fashion conscious were a little wary of the jacket’s cyber-feel, but ultimately warmed to the product’s heat keeping qualities.

Anyone who’s ever found themselves lost or caught short without enough warm layers, is likely to see how beneficial this item might be. If you missed the Roadtests, you can watch it at

Products such as this are what make Applied Product Design tick; we love to see a new item that addresses a very real problem. In many instances products combine both visual appeal and functionality – the Surviva Jak may not tick everyone’s boxes on the visual count, but it certainly is highly effective at warming up a cold body. If you believe you have the next game changing piece of product design, get in touch with Applied Product design today, and discover how we can help make it a reality.

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2 Responses to “Surviva Jak – Heat Reflective Product Design Featured on Dragon’s Den”

  1. Donald Montgomery says:

    My name is Donald Montgomery and I saw you bit on Dragons Den. Is there any shops in the Aberdeen area which has this item as I am a Army Cade Instructor and first aid instructor and would like to see one of these lackets as I think there are a good idea.

    If you could e mail me or send some details my address is,
    25 West Cairncry Road,
    AB16 5RE.

    Thank You

  2. Paul Ponting says:

    Hello Donald,

    Unfortunately we are not involved in selling the product. It was put on our website as an interesting design in our news section rather than a project that we were directly involved in. As such unfortunately I do not know where they can be purchased.


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