New Off-Ice Skating Launches in London

Posted: June 16th, 2011

Media and press interest in the Off-Ice Skate has been increasing following the product’s launch in London on the 25th May. The Off-Ice skates mean that people can learn to do the same manoeuvres, jumps and spins that were previously reserved for traditional ice skaters and ice rinks. The product, which was developed with the assistance of Applied product design, means people can enjoy a very similar experience to ice skating without having to pay to go on a rink. They can in fact off-ice skate on any smooth, flat surface.

Business partners Karen Coombes and Karen O’Neill came up with the idea and took the concept to Dragon’s Den in 2009. As the product drew more attention it won new fans in the form of British figure skating champion Mathew Parr together with the Dan Whiston, the winner of ITV’s Dancing On Ice program.

As well as being enjoyable to use, the skates offer a great way to keep fit, burning an estimated 500 calories per hour.

The launch of Off Ice Skating took place in Broadgate Circle near London’s Liverpool Street Station, where a performance by Dan Whiston and Hayley Tamaddon was enjoyed by a large crowd. A free public off-ice skating fitness session was then given by Dan Whiston.

Applied Product Design has brought a great deal of concepts to market. The combination of technical skill and experience in a variety of markets has uniquely equipped our team to develop a range of products. We are also able to carry out high end manufacturing – both here in the UK or by using our manufacturing connections in China.

If you are looking for a partner with whom to bring your concept to market, get in touch with us today.

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