Until you see the 4Mums mamaRoo in the flesh, you’d be forgiven for thinking that infant seating was no more interetsing than a wooden high chair. But this looks like something you would see in a science fiction film, this new seat, however, is a reality. The seat has been designed to sway and move much like a parent would, with several different motions and five different nature sounds.
The new product has been available in the USA for a while already – with 300 retailers having taken on the seat. Now UK customers will be able to purchase the new seat too, retailing at £199 in Mothercare.
In order to be more attractive to UK buyers, the name was changed from 4moms mamaRoo to 4mums mamRoo. The seat looks set to be a popular product, having won several awards including The National Parenting Center’s Seal of Approval, 2010.
Presenter of Dragon’s Den Evan Davis has been awarded an honorary doctorate degree from Coventry University in Business Administration, for his work on Finance Journalism and Economics editorial. He has also been the presenter of BBC Radio 4’s Today programme, after having served six years as the BBC’s economics editor. His work and services to the financial world has been recognised and has made him a famous household name.
