When you ride a motorcycle you have to accept that there is an element of risk involved. Obviously that risk can be significantly reduced if you take the appropriate precautions and wear the correct protective clothing and there have been several advances made recently thanks to the aid of advanced product design and product development which will help to further the innovation of safety for the mass motorcycle market.

One very important innovation has been made in the area of the crash or safety helmet. 90% of motorcycle fatalities are a result of injury from the neck up, ThermaHelm technology aims to reduce this.

In the event of a heavy crash where the user suffers a heavy blow to the head the brain can swell which in turn causes an increase in brain temperature. Once the temperature of the brain reaches a certain critical level it becomes unresponsive and shuts down causing the persons heart to flatline.