Every year at the start of January the Ferrari Formula 1 and the Ducati MotoGP teams hold their annual product design launch parties deep within the hills of Madonna di Campiglio in Northern Italy. Unfortunately for Ducati, former World Champion Nicky Hayden made a slight blunder in the lead up to the event which has left the American more than a little embarrassed.

The event is seen as the perfect opportunity for the manufacturers to unveil their new weapon of choice for the season ahead, with a whole host of sports and news journalists from around the world attending to get the first shots of the new machinery. Unfortunately for Ducati in 2010 Nicky Hayden inadvertently jumped the gun and gave the world’s press a sneak peak at the product design advances made with the new machine a few days prior to the launch by posting images on his personal website.