Until you see the 4Mums mamaRoo in the flesh, you’d be forgiven for thinking that infant seating was no more interetsing than a wooden high chair. But this looks like something you would see in a science fiction film, this new seat, however, is a reality. The seat has been designed to sway and move much like a parent would, with several different motions and five different nature sounds.
The new product has been available in the USA for a while already – with 300 retailers having taken on the seat. Now UK customers will be able to purchase the new seat too, retailing at £199 in Mothercare.
In order to be more attractive to UK buyers, the name was changed from 4moms mamaRoo to 4mums mamRoo. The seat looks set to be a popular product, having won several awards including The National Parenting Center’s Seal of Approval, 2010.




