The new product has been available in the USA for a while already – with 300 retailers having taken on the seat. Now UK customers will be able to purchase the new seat too, retailing at £199 in Mothercare.

In order to be more attractive to UK buyers, the name was changed from 4moms mamaRoo to 4mums mamRoo. The seat looks set to be a popular product, having won several awards including The National Parenting Center’s Seal of Approval, 2010.

The seat represents a completely new approach to infant seating product design, ensuring the child has fun while the parent has more ‘me time’. Here at Applied Product Design we love ideas like this; innovation that makes life more enjoyable and easier.

The future of Britain’s economy is perhaps under more scrutiny now than it ever has been – as the realisation that over reliance on the financial and service sectors is more than a little risky. There was perhaps a time when it was believed that the UK was not the place to build things any longer – but the recession seems to have altered that view.

It seems certain that future wealth creation will rely on what traditionally Britons have been very good at – innovation. Coming up with new product design ideas that fulfil a demand in the market can lead to long term job creation in various fields.

At Applied Product Design we believe strongly in UK design, and its ability to contribute a great deal to the economy. Whether products are built in the UK or overseas, the country will benefit in the end. If you have an idea you think meets an unmet demand, get in touch with us today.

Despite the economic challenges that face all business people, the Dragons know that the best way to keep ahead of the competition is to continually find new ideas that help to address specific problems –and make lots of money along the way. For any developed nation, it is of course paramount that it’s resident are as inventive as possible – and the new Dragon’s Den series looks set to demonstrate just how inventive the UK still is.

Last year Applied Product Design was lucky enough to help develop the Dry Ice product with Karen Coombes and Karen O’Neil. The invention aims to replicate the experience of ice skating – on dry land. The pair won £100,000 of funding from Theo Paphitis – who loved the concept. APD were involved with everything from the screws and fittings to protecting the intellectual property.

The success of the Dry Ice Blades demonstrates Applied Product Design’s consummate approach to design – as well as our long standing experience in developing ideas that people want to buy. Our strong connections with manufacturing facilities in China also mean we are able to help with long-term mass production, when ideas really take off.

If you have an innovative idea you think has the potential to fill a gap in the market, get in touch with us today, and see how we can bring your concept to life.

One controversy that has dogged the new offering from Apple, though, is the suggestion that if the set is held a certain way, the antenna is covered, preventing reception. This could be a major stumbling block for the corporation, but in response, it seems to have been working on a patch that will correct the issue.

Problems of this kind are not uncommon in the world of product development, but it does demonstrate just how important testing new products is. While it might seem expensive, in the long run, being thorough could save a great deal of money. Here at Applied Product design we work hard to ensure such issues with new products do not happen. If you have an idea for a product that you think there’s a market for, get in touch with us today to see how we can help realise it.

The result is undeniably impressive – an appliance that seems to have the same aesthetic value as a piece of beautifully designed furniture. Combining the practical with the visually attractive is not always easy, but it seems that Samsung have done a good job here.

A key part of the design is the effect that the blue light has on those around the refrigerator; the designers sought to create a calming, energising feel to the fridge – something that such a humble kitchen appliance might not normally be associated with.

Here at Applied Product Design we also aim to combine aesthetics with functional design – something we have been doing for a very long a time and with substantial success. If you are developing an idea – or need help developing one – that you think fills a gap in the market, get in touch with us today to see how we can help.

Apple’s latest invention went on sale recently in the United Kingdom and just like the iPod and iPhone before it, customers queued up for hours before on the streets outside the shops in order to get their hands on one of these devices. The tablet, which basically presents users with a scaled up version of the iPhone, allows the consumer to browse internet pages and construct emails in near A4 size perfection.

Although the product doesn’t feature a physical keyboard, an external USB keyboard can be plugged in to assist with the construction of emails or when entering website addresses. Alternatively there is an electronic touch screen version of a keyboard on the product that is extremely easy to utilise.

Apple has certainly become world renowned for their innovative product development and design and if the iPad goes on to be the commercial success that everyone assumes that it will be, then there will be a number of their competitors anxiously looking over their shoulders at the brand as it continues to advance on its journey towards market domination.

You can now purchase handheld camcorders, some that are even as small as mobile phones that can amazingly record and store HD video on HD/SD cards for upwards of £100. It is staggering at the rate of electronic product design and it doesn’t look like stopping anytime soon. You have to wonder how long it will be before these companies start developing cameras that can record images that can later be projected as 3D images on our screens.

Apple has always been class leading at innovative design and with their latest version of the Apple iPod Nano they have scored another huge success, with the massively powerful video camera, which allows people to store tiny snippets of video. What makes it so amazing is the fact that they have been able to fit any sort of camera into the Nano. The device is so small that it seems impossible that you could fit a camera all the wiring and everything required into the case.

Who knows where technology will be in ten years time, maybe we will all be shooting video footage in HD and 3D on cameras the size of iPod Nano’s. Whatever it is, it is bound to be beyond our wildest imaginations.

It certainly looks as though this could be a potentially successful avenue for the car manufacturer after looking at the initial product design briefs that have been set out. The only thing I could possibly link it to would be the futuristic boat from the film the Island starring Ewan McGregor and Scarlett Johansson. It is sleek and styled and unlike any boat you are likely to see on the water at the moment.

Mercedes Benz has a reputation for being innovators within the car market, but it is nice to see that they are also carrying that design brief across to the their potential new markets. Obviously Mercedes Benz don’t have the skills at present to perform all of the aspects of designing and building these boats or helicopters at present, but that in itself is the exciting part of working on a new product design project. It is all about information sharing and utilising the best ideas from the joint resource.

Will we see one of these Mercedes Benz boats on the water at some stage over the next few years? Who knows, but as a design concept it is truly stunning.

The idea of the shelf or shelving unit is often imbued with rigidity and bulkiness. We don’t often find that our shelves are particularly easy to transport – but the Zinfandel changes all that. The product is a highly flexible grid in which rigid boxes can be inserted. This design enables the owner to essentially create their own shelf space – making it is as large or small as they wish. Most importantly, perhaps, is the ability to fit the shelving unit into any space necessary.

It is this kind of flexible thinking that excites Applied Product Design, where we love ideas that push the boundaries of accepted product development. And of course this means you have to try new things, apply innovative thinking. As Einstein said, “If we knew what we were doing, it wouldn’t be called research, would it?”

If you have a product design concept that you think could excite the market, why not get in touch with Applied Product design. You may find it a lot easier than you thought to get your ideas off the ground. Our highly experienced team will help guide your idea from a rough concept through to something that actually works, something you can actually see – and ultimately, something that people can actually buy. If you’re looking for a ‘can-do’ attitude, look no further than Applied Product Design.

600cc in capacity, all the motorbikes will be running specially manufactured Honda engines and will have electronic control units to manage the amount of rider aids that the riders can use. It really should be back down to racing at it purist, when it is the team that has made the best use of their product design opportunities to design and construct the perfect chassis and the rider, who muscles the motorcycle around the tight and twisty tracks.

The teams have been frantically working away over the winter to perfect their chassis setup and manufacture new aerodynamic fairing casings to assist the rider with obtaining a greater top speed when tucked in during qualifying and the race.

Of course all of this work is good news for the motorcycle industry. In effect all of these teams are performing live testing for the manufacturers like Honda, Yamaha, Kawasaki and Suzuki. I’m sure with a little bit of persuasion and a little bit of money, some of the designs that we see competing on the track this year, could be featuring on the roads in 2011 or 2012.