Moto 2, New Rules, New Design, New Era

February 10th, 2010

It may still be almost 2 months until the season opener under the floodlights of Qatar, but the new Moto2 championship is already starting to hot up as testing is scheduled to get underway with fans and journalists alike waiting with baited breath for their first opportunity to view the new chassis’ and product design that people have come out with.

The basis for the new formula is to have a standardised 600cc Honda engine, which will in effect be similar to that of the CBR600RR engine with some slight performance tweaks. Another standard component will be the tyres which will all be Dunlop, as was similar in the 250cc formula which preceded it.

With standard tyres and engines, the only area where teams can gain an advantage is through hiring the correct rider and also by producing the perfect chassis to house the engine. Several team have already spent large sums of money evaluating the benefit of different product design ideas and chassis’ over the winter to bolster their overall position and move them to the front of the pack.

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Sky Advance TV Product Design With 3D Service

January 27th, 2010

Sky has announced it has been testing new 3D television technology for use with football matches. The new product design concepts have been tested on a number of different kinds of sport, but football proved to be the most popular. The new technology should enable people to watch football on special 3D TVs in pubs and homes within the year.

The other sports tested by sky included boxing, golf, tennis, rugby and cricket. In order to watch the 3D services, customers will need a Sky HD box, a 3D TV and a pair of 3D glasses.

Sky also announced at the recent CES exhibition in Las Vegas that it was working on 3D content. Sky’s director of Product Design and TV Product Development, Brian Lenz, commented: “Our HD customers already have a 3D capable set-top box. By working together with set manufacturers, we want to provide a hassle free way for consumers to enjoy 3D TV.”

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Ducati Product Design Accidently Released By Hayden

January 15th, 2010

Every year at the start of January the Ferrari Formula 1 and the Ducati MotoGP teams hold their annual product design launch parties deep within the hills of Madonna di Campiglio in Northern Italy. Unfortunately for Ducati, former World Champion Nicky Hayden made a slight blunder in the lead up to the event which has left the American more than a little embarrassed.

The event is seen as the perfect opportunity for the manufacturers to unveil their new weapon of choice for the season ahead, with a whole host of sports and news journalists from around the world attending to get the first shots of the new machinery. Unfortunately for Ducati in 2010 Nicky Hayden inadvertently jumped the gun and gave the world’s press a sneak peak at the product design advances made with the new machine a few days prior to the launch by posting images on his personal website.


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New Cool Crash Helmet Could Help Save Lives

December 9th, 2009

ThermaHelm technologyWhen you ride a motorcycle you have to accept that there is an element of risk involved. Obviously that risk can be significantly reduced if you take the appropriate precautions and wear the correct protective clothing and there have been several advances made recently thanks to the aid of advanced product design and product development which will help to further the innovation of safety for the mass motorcycle market.

One very important innovation has been made in the area of the crash or safety helmet. 90% of motorcycle fatalities are a result of injury from the neck up, ThermaHelm technology aims to reduce this.

In the event of a heavy crash where the user suffers a heavy blow to the head the brain can swell which in turn causes an increase in brain temperature. Once the temperature of the brain reaches a certain critical level it becomes unresponsive and shuts down causing the persons heart to flatline.


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Touch Technology Applied Hearing Aid Product Design

November 25th, 2009

While the traditional hearing aid has improved many people’s lives, for many, it has not always been the most usable piece of product design. Specifically, adjusting volume and digital listening modes can be particularly problematic. As technology has advanced, hearing aids have gotten smaller and smaller – which has left some users feeling frustrated by their inability to control their aids.

hearing aidBut a new take on this legendary piece of product design has been developed by Stuart Karten Design (SKD) and Starkey Laboratories, Inc, aimed at addressing these issues. Starkey’s S Series behind-the-ear (BTE), with its Sweep Technology, enables the wearer to adjust their hearing aid with just the sweep of a finger. The entire bottom edge of the hearing aid’s spine area is touch activated. This control area is ten times larger than traditional volume controls, and five times bigger than the usual memory button size.

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The Incredible Bendable Origami Lamp

November 18th, 2009

Of all the unique product designs that have come about in our modern lifetime this one stands out for its quirky style and simple structure. This is the work of a German design student, Alice Gruhle, who, having been inspired by the world of Origami and Lego has created a lamp that can adapt into different sculptural shapes. It is bendable and fits together just like a Lego!

Grule entered a competition at Hochschule für Gestaltung Offenbach and to her surprise she won, with her Polymorph design concept using diamond shaped modules that are linked together and allows for it to fold at the joins. Jörg Müller, part of Protomold, gave some helpful advice on manufacturing the product with the US, Germany, Japan and other European countries. Grule used the concept for her end of term show, using modules linked together that were made from milled polypropylene sheets.

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Winner of Product Design TV Show Unveils Eco Light

October 28th, 2009

The winner of reality TV product design show Design For Life on BBC2, Ilsa Parry, has launched her new eco light product – an eco friendly light for children called Kaspa. The light, which uses phosphor to create a green glow, has come to market since the show was recorded almost a year ago.

kaspaThe series, which offered one lucky designer the chance to spend a 6 month stint at Philippe Starck’s design school in Paris involved 12 British designers. Ilsa won over Starck with her innovative walking aid – Flo. Following her time with the famous French designer, Parry returned to Liverpool and established her own design agency – Rethinkthings. Her new product is being stocked by Firebox.

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Chinese Manufacturing Growth Benefits Product Design

October 26th, 2009

The decision to carry out manufacturing in China is one that many UK based companies are taking. Recent news that Chinese manufacturing as grown over the last six months demonstrates the extent to which the world takes advantage of China’s comprehensive factory options.

makersCompanies in the UK know that in many areas, the quality of China’s output has increased dramatically over recent years. With this in mind, manufacturing facilities in China can take on the whole spectrum of manufacturing, from the simplest household items to high technology items such as digital cameras and flat screen TVs.

Along with quality, China’s manufacturing facilities offer a level of price competitiveness that few other nations can match. The combination of quality and cost effectiveness has made China a great place to do business, and a place where entrepreneurs from the UK and indeed around the world see great opportunities in the country in terms of developing products that meet strong demand. In the past, the cost of manufacturing certain items in the UK or a western nation might have been prohibitive.

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Philippe Starck Causes Product Design Stir on BBC 2

October 14th, 2009

Philippe Starck remains one of the most famous proponents of forward thinking product design in the world, and in the new BBC 2 programme Design For Life he offers 12 British designers the chance to work with him. A 6 month placement is up for grabs in his new design school in Paris.
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Starck claims Britain’s product design industry needs an injection of vigour in this series, which is sure to inspire others to enter the industry – not to mention give one of these lucky designers a huge career boost. Arguably though, it has little to do with luck. These designers are called upon to squeeze out even more creative juices than Starck’s famous lemon squeezer did back in the day.

True, it’s another reality TV show, but it gives a fascinating insight into the design process – so familiar to many of our clients. It demonstrates the importance of fresh thinking and going beyond the obvious ideas, so that something genuinely unique, exciting – and above all functional is created.

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Nintendo Wii Fit Plus Pushes Gaming Product Development

October 1st, 2009

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Nintendo has announced that its new Wii Fit Plus will be out in October. This updated version of the hugely popular Wii Fit is a prime piece of product development. Many gymnasiums, no doubt, around the country will not wish to see the continued success of the Wii Fit, as it keeps people away from their facilities and money out of their tills.

The success of the Nintendo Wii lies in its product design; they managed to put some very impressive technology into a very small piece of kit. Video games are notorious in many people’s minds for not promoting physical activity, so the Wii Fit was arguably a masterstroke in getting people off their sofas and getting actively involved in a video game.

Hula Hoop, one of the Wii Fit Plus’s new games, is meant to burn off 140kcal in half an hour.

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